天津珠江帝景温泉度假村经营方案
CONTENT - Sales & Marketing / 市场推广及销售
1. Executive Summary 概要
1.1 Mission Statement 企业使命
1.2 Overall Objective 总体目标
1.3 Positioning Statement 市场定位
1.4 Overall Marketing Strategies 市场总策略
2. Analyses 市场分析
2.1 Economic Outlook 经济背景展望
2.2 Product & Competitors Profile Report 竞争市场调查
2.3 Current Market Trend Analysis 温泉行业经营态势分析
2.4 Competitors Strength and Weakness Comparison 项目优、劣势分析
3. Sales & Marketing Activities 销售及市场推广活动
3.1 Sales activities plan 销售计划
3.2 Marketing promotion plan 市场推广计划
3.3 Advertising Schedules 广告计划
4. Budgets and Targets 预算及目标
4.1 Pricing Strategy 产品价格策略
4.2 Revenue Budgets 营业预算
4.3 Advertising Budget 广告预算
4.4 Printing Budget 印刷品预算
4.5 Activities Budget (Promotion) 推广活动费用预算
4.6 Travel Expenses Budget 差旅费预算
4.7 Sales Expenses Budget 销售费用预算
