产权式酒店行业分析及投资研究报告:
目 录
第一章 产权式酒店的定义及相关概述............................. ......... ...... .... ...................................3
1.1 产权式酒店概念及分类................................................. ..................... ............................3
1.1.1 产权式酒店的定义..................................................... ...........................................3
1.1.2 产权式酒店的性质...................................................... ..........................................3
1.1.3 产权式酒店的分类.......................................................... ......................................3
1.2 分时度假概述.................................................................................. ............ .....................4
1.2.1 分时度假的起源.................................................................... .................................4
1.2.2 分时度假的定义........................................................................... .........................4
1.2.3 分时度假产品的运营机制...................................................... ...............................5
1.2.4 分时度假的优势分析................................................................... ...... ...................7
1.2.5 分时度假与产权酒店................................................................... ........ .................7
1.3 产权式酒店与酒店式公寓........................................................... .. ....... ..........................9
1.3.1 酒店式公寓起源..................................................................... ...... .........................9
1.3.2 酒店式公寓的概念.................................................................. ........... ...................9
1.3.3 酒店式公寓的特点............................................................................ .... ................9
1.3.4 产权式酒店与酒店式公寓的比较....................................................... ................10
第二章 产权式酒店发展概况.......................... ......................... .......... ................ .......... ..........10
2.1 产权式酒店的发展起源................................................ ........... ................ ..... ...............10
2.1.1 瑞士诞生TIME—SHARE......................................................... ........ ....... ...........10
2.2 中国产权式酒店发展现状..................................................................... .. ..... ................11
2.2.1 中国城市出现“产权式酒店”............................................. ................... ................11
2.2.2 制约中国产权式酒店发展的因素.................................... .... ................................14
2.3 产权式酒店发展存在的问题....................................................... . .................................16
2.3.1 产权式酒店发展存在的软肋.......................................... ......... .............................16
2.3.2 产权式酒店面临的问题.................................................... ............... .....................16
2.3.3 产权酒店运作出现的一些问题....................................... ............ .........................18
4.4 中国产权式酒店业的发展思路.................................................. ......... ..........................19
第三章 分时度假酒店分析.................................................. ...... ....................... ........................20
3.1 分时度假的发展概况.......................................................................... ..... ......... ............20
3.1.1 分时度假成为房地产开发的新热点........................................... ... ......................20
3.2 中国的分时度假发展概况.................................................................. .. .........................24
3.2.1 分时度假在中国的发展.................................................................. . .....................28
3.2.2 分时度假型产权酒店走俏市场.......................................................... . .................30
3.3 分时度假面临的问题分析................................................................ ............ .. ..............31
3.3.1 中国分时度假市场存在的问题..................................................... . ......................31
3.3.2 分时度假发展面临的尴尬............................................................ ......... ...............32
3.3.3 分时度假发展的问题分析............................................................. .....................34
3.3.4 中国开发分时度假应注意的问题.................................................. ....................36
3.4 中国发展分时度假业的思考................................................................. .. ....................37
3.4.1 中国发展分时度假业的可行性...................................................... ....................37
3.4.2 分时度假市场发展潜力大——规范发展是关键 .......................... ..................37
3.5 分时度假的发展空间大............................................................................... ... ............39
3.5.1 分时度假将是新型的产权认购方式.................................. ........... ......... ..........39
3.5.2 中国分时度假业的发展方向........................................................... ...................40
第四章 中国主要城市产权式酒店的发展................... ....... ........ ..........................................41
4.1 北京..................................................................................... .........................................41
4.1.1 北京产权式酒店的总体概况...................................................... ........................41
4.1.2 产权式酒店初现北京............................................................. .............................42
4.2 上海.................................................................................... ............. ..............................44
4.2.1 产权式酒店涌现上海城...................................................... ...............................44
4.2.2 上海产权式商务酒店市场火热................................................... ......................44
4.2.3 外地产权式酒店瞄准上海市场....................................................... ...................44
4.3 海南.......................................................................... ............................ ..........................45
4.3.1 海南掀起产权式酒店狂潮......................................................... .........................45
4.3.2 海南等地产权式酒店的市场发展与危机 ................................. .......................46
4.3.3 海南产权式酒店发展面临的挑战.............................................. .... ....................47
4.4 惠州.................................................................................................... .............................50
4.4.1 惠州产权式酒店投资发展快.................................................. ... ........................50
第五章 产权式酒店的营销策略............ ............ ............................................. .........................51
5.1 中国产权式酒店的主要特征................................................... ......... ............ .................51
5.1.1 地域特征............................................................................. ... .............................51
5.1.2 消费群体集中.................................................................... ... ..............................51
5.1.3 卖点集中......................................................................... . ...................................51
5.1.4 异地代理销售................................................................... . ................................52
5.2 影响产权酒店销售的主要因素................................................. .. ................................52
5.2.1 自然环境................................................................... ..........................................52
5.2.2 投资环境................................................................ .............................................52
5.2.3 交通环境................................................................ .............................................52
5.2.4 是否有金融支持.................................................... .............................................53
5.2.5 价格因素................................................................... ..........................................53
5.3 产权酒店开发中的法律问题................................................... .. ..................................53
5.3.1 产权多头销售................................................................... ..................................53
5.3.2 能否公正经营.............................................................. .......................................53
第六章 产权式酒店投资分析............................ ................................ ......................................53
6.1 投资机遇................................................................................ ........ ...............................53
6.1.1 产权式酒店成房产投资新概念 ................................................ .........................53
6.1.2 产权式酒店是全新的物业投资方式 ............................................. ....................54
6.1.3 投资产权式酒店是新政策条件下的选择 .................................... .....................55
6.2 投资比较分析.......................................................................................... ......................55
6.2.1 投资产权酒店与银行储蓄的比较 ............................................. ........................56
6.2.2 投资产权酒店与投资其他地产品种的比较 .................................. ..................56
6.2.3 投资产权酒店与投资股票证券的比较 ........................... .................................57
6.2.4 投资产权酒店与投资人寿保险的比较 ............................ ................................57
6.3 产权式酒店的投资思想................................................................ ...............................57
6.3.1 把握好产权式酒店投资的要点 .............................................. ..........................57
6.3.2 产权式酒店投资风险大 ........................................................ ............................58
6.3.3 产权式酒店高回报背后的风险 ................................ ........................................60
6.3.4 产权式酒店在交易过程中存在的风险 .................................. ..........................60
6.3.5 产权式酒店风险应对及投资建议.................................................... ..................61
