万达借鉴适用性分析.......................................... 3
（一）万达集团SWOT分析...................................................................................3
（二）万达长板与短板分析...................................................................................3
（三）核心竞争力评价...........................................................................................5
（四）外在、内在竞争力评价...............................................................................5
（五）万达的借鉴适用性分析...............................................................................6
一、企业背景................................................ 7
（一）万达概述.......................................................................................................7
（二）发展历程与企业定位...................................................................................8
（三）万达商业地产调整之路的节点性事件.....................................................10
（四）管理团队与企业文化.................................................................................12
（五）组织结构与企业管理.................................................................................13
二、发展状况............................................... 21
（一）业务结构.....................................................................................................21
（二）区域发展战略.............................................................................................26
（三）产品定位.....................................................................................................28
（四）盈利模式与发展战略.................................................................................29
（五）战略合作伙伴.............................................................................................34
（六）品牌发展战略.............................................................................................36
三、产品与市场............................................. 37
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